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~subject:"Corporate identity"
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Corporate identity
Brand architecture
175
Markenarchitektur
175
Brand management
153
Markenführung
153
Corporate reputation
82
Firmenimage
82
Brand
44
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44
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44
Markenartikel
43
Brand image
42
Markenimage
42
Consumer behaviour
38
Konsumentenverhalten
38
Corporate Social Responsibility
34
Corporate social responsibility
33
Corporate branding
32
Marketing management
28
Marketingmanagement
28
Markenpolitik
19
Corporate brand
18
Öffentlichkeitsarbeit
18
Public relations
17
Stakeholder
16
Lieferantenmanagement
15
Supplier relationship management
15
Beziehungsmarketing
13
Business ethics
13
Relationship marketing
13
Unternehmensethik
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12
Business-to-business marketing
12
Cultural heritage
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corporate brand
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corporate branding
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11
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Balmer, John M.T.
3
Podnar, Klement
2
Balmern, John M. T.
1
Dhanesh, Ganga Sasidharan
1
Evanschitzky, Heiner
1
Gilani, Hasan
1
Glanfield, Keith
1
Heller, Michael
1
Kinoti, Mary Wanjiru
1
Meru, Abel Kinoti
1
Mingione, Michela
1
Rudd, John M.
1
Saunders, John A.
1
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European journal of marketing : EJM
2
Journal of business research : JBR
2
The journal of product & brand management
2
Corporate communications : an international journal
1
International studies of management and organization
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
2
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
3
Corporate social responsibility and corporate brand building in Africa's emerging markets
Meru, Abel Kinoti
;
Kinoti, Mary Wanjiru
- In:
Marketing Communications and Brand Development in …
,
(pp. 211-231)
.
2022
Persistent link: https://www.econbiz.de/10013280199
Saved in:
4
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
5
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
6
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Saved in:
7
Corporate identity at the stakeholder group level
Glanfield, Keith
;
Saunders, John A.
;
Evanschitzky, Heiner
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 135-158
Persistent link: https://www.econbiz.de/10011675700
Saved in:
8
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
9
Corporate social responsibility (CSR) for ethical corporate identity management : framing CSR as a tool for managing the CSR-luxury paradox online
Wong, Jia Yun
;
Dhanesh, Ganga Sasidharan
- In:
Corporate communications : an international journal
22
(
2017
)
4
,
pp. 420-239
Persistent link: https://www.econbiz.de/10011806599
Saved in:
10
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
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