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accessRights:"restricted"
~subject:"Online-Marketing"
~subject:"Tourismuswirtschaft"
~type_genre:"Aufsatz im Buch"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Kundentreue"
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Online-Marketing
Tourismuswirtschaft
Customer retention
41
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41
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8
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8
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5
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Isaías, Pedro
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Kshetri, Anita
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Artificial intelligence in marketing
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E-retailing challenges and opportunities in the global marketplace
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Handbook of research on tacit knowledge management for organizational success
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ECONIS (ZBW)
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1
Leveraging AI for content generation : a customer equity perspective
Schweidel, David A.
;
Reisenbichler, Martin
;
Reutterer, …
- In:
Artificial intelligence in marketing
,
(pp. 125-145)
.
2023
Persistent link: https://www.econbiz.de/10014307019
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2
Connecting the dots between e-CRM and customer loyalty : mediating role of perceived value and customer support
Turulja, Lejla
;
Činjarević, Merima
- In:
Handbook of research on technology applications for …
,
(pp. 123-140)
.
2021
Persistent link: https://www.econbiz.de/10012307778
Saved in:
3
Digital marketing : relationship between real Madrid's actions and brand promotion and customer loyalty
Mota, Cesar Silvério Pereira da
;
Isaías, Pedro
- In:
User innovation and the entrepreneurship phenomenon in …
,
(pp. 28-49)
.
2018
Persistent link: https://www.econbiz.de/10011761709
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4
Cooperation and competition among regions : the umbrella brand as a tool for tourism competitiveness
Almeida Santana, Arminda
;
Moreno Gil, Sergio
- In:
Geopolitics and strategic management in the global economy
,
(pp. 315-336)
.
2018
Persistent link: https://www.econbiz.de/10011717649
Saved in:
5
Social media and customer engagement at Makemytrip.com
Jha, Bidyanand
;
Kshetri, Anita
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 117-136)
.
2017
Persistent link: https://www.econbiz.de/10011537904
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6
The tacit knowledge through the customer experience : conceptualization, externalization methods, and use application to Tunisian Thalassotherapy centers
Jaziri-Bouagina, Dhouha
- In:
Handbook of research on tacit knowledge management for …
,
(pp. 1-29)
.
2017
Persistent link: https://www.econbiz.de/10011670112
Saved in:
7
Discernment of youth towards e-retailing in Asian and Gulf marketing territories
Mathews, Soney
;
Varshney, Seema
;
Jassel, Jagdeep Singh
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 183-204)
.
2016
Persistent link: https://www.econbiz.de/10011506292
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