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accessRights:"restricted"
~subject:"Persönlichkeitspsychologie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Kundentreue"
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Persönlichkeitspsychologie
Customer retention
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Chou, Wen-Hao Winston
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Wu, Ruijuan
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Zhang, James J.
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Exploring the rise of fandom in contemporary consumer culture
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ECONIS (ZBW)
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A hero who never dies : Steve Jobs in his fans' minds
Wu, Ruijuan
;
Wang, Cheng Lu
;
Hao, Wei
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 35-51)
.
2018
Persistent link: https://www.econbiz.de/10011764813
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2
The passion that unites us all : the culture and consumption of sports fans
Mastromartino, Brandon
;
Chou, Wen-Hao Winston
;
Zhang, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 52-70)
.
2018
Persistent link: https://www.econbiz.de/10011764814
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