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accessRights:"restricted"
~subject:"Pre-recorded media"
~subject:"Video game"
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Pre-recorded media
Video game
Bespielte Medien
50
Music industry
11
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11
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10
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9
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42
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Cabral, Luís M. B.
2
Kind, Urs
2
Kretschmer, Tobias
2
Natividad, Gabriel
2
Pattiss, Jörg
2
Peukert, Christian
2
Addo, Prince Clement
1
Akpatsa, Samuel Kofi
1
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1
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1
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1
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1
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1
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1
Chang, Chingching
1
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Genîzî, Ûrî
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Gholami, Roya
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Graça, Sandra S.
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Grove Ditlevsen, Marianne
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Halim, Waqas
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Heller, Christoph
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Houston, Mark B.
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Huh, Jisu
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Hui, Kai-Lung
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1
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
1
Designing and communicating experience
1
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1
Handbook of research on new media, training, and skill development for the modern workforce
1
Information systems research : ISR
1
Innovation: organization & management : IOM
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the review of marketing communications
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of intellectual property management : IJIPM
1
International journal of logistics : research and applications
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International journal of nonprofit & voluntary sector marketing
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International journal of selection and assessment
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Journal of advertising research
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Journal of cultural economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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Journal of marketing theory and practice : JMTP
1
Kulturmanagement und Kulturwissenschaft
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Management communication quarterly : an international journal
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1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
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1
Exploring the relationship between YouTube video optimisation practices and video rankings for online marketing : a machine learning approach
Johnson, Marina Evrim
;
Malaga, Ross A.
- In:
Journal of business analytics
7
(
2024
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10014511609
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2
Judging under public pressure
Cohen, Alma
;
Neeman, Zvika
;
Auferoth, Florian
- In:
The review of economics and statistics
106
(
2024
)
1
,
pp. 151-166
Persistent link: https://www.econbiz.de/10014517394
Saved in:
3
Provision of helpful review videos : effects of video characteristics on perceived helpfulness
Park, Kyungmin
;
Lee, Stephanie
;
Doosti, Shahryar
;
Tan, Yong
- In:
Production and operations management : the flagship …
32
(
2023
)
7
,
pp. 2031-2048
Persistent link: https://www.econbiz.de/10014328552
Saved in:
4
Copyright piracy and education
Jha, Amit Kumar
;
Rajan, Priyanka
- In:
International journal of intellectual property …
13
(
2023
)
2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10014320989
Saved in:
5
Music to the individual consumer's ears : how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?
Maroely, Ran
;
Munichor, Nira
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 682-712
Persistent link: https://www.econbiz.de/10014296405
Saved in:
6
Educational online video in adaptive e-learning
Chelliq, Ikram
;
Erradi, Mohamed
;
Khaldi, Mohamed
- In:
Handbook of research on new media, training, and skill …
,
(pp. 234-261)
.
2022
Persistent link: https://www.econbiz.de/10013255939
Saved in:
7
Can a whisper boost recall of video advertisements? : exploring the effects of autonomous sensory Meridian response (ASMR) in advertising
Sands, Sean
;
Campbell, Colin L.
;
Mavrommatis, Alexis
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10013435305
Saved in:
8
Engaging teachers with technology increased achievement, bypassing teachers did not
Beg, Sabrin
;
Halim, Waqas
;
Lucas, Adrienne M.
;
Saif, Umar
- In:
American economic journal
14
(
2022
)
2
,
pp. 61-90
Persistent link: https://www.econbiz.de/10013206551
Saved in:
9
Digital analytics approach to understanding short video advertising in digital marketing
Addo, Prince Clement
;
Akpatsa, Samuel Kofi
;
Nukpe, Philip
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10013358789
Saved in:
10
Bundling sequentially released durable goods
Cabral, Luís M. B.
;
Natividad, Gabriel
- In:
The journal of industrial economics
70
(
2022
)
2
,
pp. 347-370
Persistent link: https://www.econbiz.de/10013384668
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