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accessRights:"restricted"
~subject:"Social Web"
~subject:"Video games"
~type:"article"
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Search: subject_exact:"PC-game"
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Social Web
Video games
Computerspiel
422
Video game
422
Consumer behaviour
150
Konsumentenverhalten
150
Game theory
123
Spieltheorie
123
Internet marketing
74
Online-Marketing
74
Social web
71
Advertising effects
50
Werbewirkung
50
Experiment
48
Brand management
43
Markenführung
43
Advertising
35
Brand image
35
Markenimage
35
Werbung
35
Virtual reality
31
Virtuelle Realität
31
Gamification
29
Innovation
25
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22
Online retailing
22
Online-Handel
22
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22
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English
100
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Ward, Michael R.
3
Chovancová, Miloslava
2
Hao, Lin
2
Haziri, Fortesa
2
Hennig-Thurau, Thorsten
2
Houston, Mark B.
2
Hsu, Chiu-Ping
2
Lancaster, Geoffrey
2
Ozuem, Wilson
2
Parshakov, Petr
2
Qian, Tyreal Yizhou
2
Abrate, Graziano
1
Aldás-Manzano, Joaquín
1
Ali Hussain
1
Antheunis, Marjolijn L.
1
Anubha
1
Arya, Vikas
1
Baima, Gabriele
1
Bang Nguyen Viet
1
Barajas, Angel
1
Barnes, Stuart J.
1
Barsky, Jonathan
1
Bassiouni, Dina H.
1
Bengtsson, Stina
1
Berlo, Zeph M. C. van
1
Bermejo-Berros, Jesús
1
Bertschy, Marjorie
1
Bhawe, Nachiket
1
Bierbamer, Michael
1
Bleize, Daniëlle N. M.
1
Borowiecki, Karol Jan
1
Borrelli, Michael
1
Brunt, Christopher S.
1
Bryant, Mark
1
Butcher, Luke
1
Cabras, Ignazio
1
Cai, Xiaowei
1
Catoni, Maria Luisa
1
Cebollada, Javier
1
Chadov, Aleksei
1
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Journal of business research : JBR
9
Technological forecasting & social change : an international journal
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems research : ISR
3
Journal of cultural economics
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of management information systems : JMIS
3
European Sport management quarterly : ESMQ
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sports marketing & sponsorship
2
Journal of internet commerce
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Quantitative marketing and economics : QME
2
Sport, Business and Management : an international journal ; SBM
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business horizons
1
Corporate communications : an international journal
1
Digital innovations for customer engagement, management, and organizational improvement
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
Information economics and policy : IEP
1
Information technology & tourism
1
Information technology and management
1
Innovation: organization & management : IOM
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of learning and change : IJLC
1
International journal of market research
1
International journal of networking and virtual organisations : IJNVO
1
International journal of production economics
1
International journal of retail & distribution management
1
International journal of sport management and marketing : IJSMM
1
International journal of trade and global markets
1
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1
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
2
Exploring the relationship between YouTube video optimisation practices and video rankings for online marketing : a machine learning approach
Johnson, Marina Evrim
;
Malaga, Ross A.
- In:
Journal of business analytics
7
(
2024
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10014511609
Saved in:
3
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
4
Millennial football fan participation : the influence of football video games on play and engagement
Butcher, Luke
;
Bryant, Mark
- In:
Sport, Business and Management : an international …
14
(
2024
)
3
,
pp. 443-463
Persistent link: https://www.econbiz.de/10014524873
Saved in:
5
Esports, video gaming and their fuzziness : a conceptualization and categorization
Zoeten, Max Hendrik de
;
Könecke, Thomas
- In:
Sport, Business and Management : an international …
14
(
2023
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10014451224
Saved in:
6
Unveiling key gratifications and stimuli to engage Generation Z with multiplayer online games
Anubha
;
Islam, Jamid Ul
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 480-508
Persistent link: https://www.econbiz.de/10014372842
Saved in:
7
The impacts of social needs and game playing type on esports consumers' positive eWOM sharing : applying the FIRO theory
Ock, Deokkyung
;
Hwang, Yongjin
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 967-984
Persistent link: https://www.econbiz.de/10014430859
Saved in:
8
Videogames-as-a-service : how does in-game value co-creation enhance premium gaming co-creation experience for players?
Ali Hussain
;
Muhammad Farrukh Abid
;
Shamim, Amjad
;
Ding …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235373
Saved in:
9
Impact of seller- and buyer-created content on product sales in the electronic commerce platform : the role of informativeness, readability, multimedia richness, and extreme valenc...
Cai, Xiaowei
;
Cebollada, Javier
;
Cortiñas, Mónica
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235386
Saved in:
10
Value co-creation in virtual game communities : a perspective on social influence theory
Xu, Xuchu
;
Han, Haofeng
;
Wu, Bin
- In:
International journal of networking and virtual …
28
(
2023
)
1
,
pp. 53-76
Persistent link: https://www.econbiz.de/10014315032
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