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~subject:"Sport"
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Sport
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Computerspiel
496
Consumer behaviour
168
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Game theory
132
Spieltheorie
132
Internet marketing
84
Online-Marketing
84
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81
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54
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Sreejesh, S.
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Ponnet, Koen
4
Vanwesenbeeck, Ini
4
Walrave, Michel
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Ward, Michael R.
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Contreras-Espinosa, Ruth Sofia
2
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2
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2
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Journal of business research : JBR
22
Technological forecasting & social change : an international journal
15
Journal of consumer behaviour : an international research review
11
Transforming gaming and computer simulation technologies across industries
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of retailing and consumer services
9
Springer eBook Collection
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Neo-simulation and gaming toward active learning
7
Research
7
SpringerLink / Bücher
7
Young consumers : insight and ideas for responsible marketers
7
Journal of marketing communications
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
European Sport management quarterly : ESMQ
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Information systems research : ISR
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of sports marketing & sponsorship
5
Journal of management information systems : JMIS
5
Journal of promotion management : innovations in planning and applied research
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Glücksspielforschung
4
International journal on media management : JMM
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Handbook of research on transmedia storytelling, audience engagement, and business strategies
3
Industry and innovation
3
Innovatives Markenmanagement
3
International journal of innovation management
3
International journal of production economics
3
Journal of cultural economics
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of internet commerce
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ECONIS (ZBW)
496
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496
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1
Artificial intelligence in chess-playing automata : a paradigm for the quiescence phase of a-ß search
Wheeler, Stephen F.
- In:
AI and data analytics applications in organizational …
,
(pp. 181-202)
.
2024
Persistent link: https://www.econbiz.de/10014562979
Saved in:
2
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
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3
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
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4
Exploring the relationship between YouTube video optimisation practices and video rankings for online marketing : a machine learning approach
Johnson, Marina Evrim
;
Malaga, Ross A.
- In:
Journal of business analytics
7
(
2024
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10014511609
Saved in:
5
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
6
Net Promoter Score and future consumer behavior in the casino gaming industry
Kim, Sanghee
;
Gruca, Thomas S.
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 345-358
Persistent link: https://www.econbiz.de/10014584490
Saved in:
7
Sustainable esports entrepreneurs in emerging countries : audacity, resourcefulness, innovation, transmission, and resilience in adversity
Allal-Chérif, Oihab
;
Guaita-Martínez, José Manuel
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014541927
Saved in:
8
The emergence of an entrepreneurial ecosystem : the interplay between early entrepreneurial activity and public policy in the Korean online gaming industry
Casper, Steven
;
Miozzo, Marcela
;
Storz, Cornelia
- In:
Industry and innovation
31
(
2024
)
3
,
pp. 280-310
Persistent link: https://www.econbiz.de/10014554158
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9
A narrative review of three streams of avatar marketing with potential, examples, and challenges
Ishigaki, Ryo
;
Leepsa, N. M.
- In:
International journal of innovation and technology …
21
(
2024
)
4
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014576687
Saved in:
10
Sponsored product-based competition and customer engagement : a study of an esports competition in the video game industry
Jo, Wooyong
;
Lewis, Michael
- In:
Production and operations management : the flagship …
33
(
2024
)
3
,
pp. 795-816
Persistent link: https://www.econbiz.de/10014576797
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