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accessRights:"restricted"
~subject:"Video game"
~type_genre:"Case study"
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Computerspiel
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Daimler AG
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Digital technology and organizational change : reshaping technology, people, and organizations towards a global society
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Handel und Internationales Marketing/Retailing and international marketing
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Event marketing in the context of higher education marketing and digital environments
Neus, Florian
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2020
Persistent link: https://www.econbiz.de/10012161694
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User innovation and network effects : the case of video games
Abrate, Graziano
;
Menozzi, Anna
- In:
Industrial and corporate change
29
(
2020
)
6
,
pp. 1399-1414
Persistent link: https://www.econbiz.de/10012503920
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3
Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
-
2019
Persistent link: https://www.econbiz.de/10012055914
Saved in:
4
The JamToday network : the European learning hub for applied-games for learning environments
Crombie, David
;
Mersch, Pierre
;
Dulskaia, Iana
; …
- In:
Digital technology and organizational change : …
,
(pp. 173-186)
.
2018
Persistent link: https://www.econbiz.de/10011744160
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