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~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
~type_genre:"Konferenzbeitrag"
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Computerspiel
59
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59
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Transforming gaming and computer simulation technologies across industries
11
Neo-simulation and gaming toward active learning
7
Application of gaming in new media marketing
5
Handbook of research on transmedia storytelling, audience engagement, and business strategies
3
Contemporary trends in innovative marketing strategies
2
Digital technology and organizational change : reshaping technology, people, and organizations towards a global society
2
Exploring the rise of fandom in contemporary consumer culture
2
International journal of advertising : the quarterly review of marketing communications
2
Utilizing gamification in servicescapes for improved consumer engagement
2
Virtual workers and the global labour market
2
Advances in game-based learning
1
Big data marketing strategies for superior customer experience
1
Digital innovations for customer engagement, management, and organizational improvement
1
Digital marketing strategies and models for competitive business
1
Emerging technology & advances in supply chain finance & risk management
1
FIRM INTERNATIONALIZATION : intangible resources and development
1
Handbook of research on leveraging consumer psychology for effective customer engagement
1
Leveraging consumer behavior and psychology in the digital economy
1
Managerial strategies and solutions for business success in Asia
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
1
Synthetic worlds : emerging technologies in education and economics
1
The Oxford handbook of creative industries
1
The Oxford handbook of internet studies
1
The Oxford handbook of the digital economy
1
The Oxford handbook of the social science of obesity
1
Transitions through the labor market : work, occupation, earnings and retirement
1
Value construction in the creative economy : negotiating innovation and transformation
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ECONIS (ZBW)
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1
Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
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2
Gaming, esports, and Spanish consumer behavior
Matías Batalla, David de
;
López Tenorio, Pablo José
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 304-320)
.
2024
Persistent link: https://www.econbiz.de/10014519932
Saved in:
3
An assessment of "advergames" implementation : analysis of market strategies in digital marketing towards a user experience qualitative rating
González Salinas, María
;
Blanes Sebastián, María …
- In:
Big data marketing strategies for superior customer …
,
(pp. 131-164)
.
2023
Persistent link: https://www.econbiz.de/10014365894
Saved in:
4
Skins in the game : fashion branding and commercial video games
Reay, Emma
;
Wanick, Vanissa
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10013542110
Saved in:
5
Digital serious games for training and research on soft skills in international management
Asshidi, Hamza
;
Bartel-Radic, Anne
;
Taylor, Danielle
- In:
FIRM INTERNATIONALIZATION : intangible resources and …
,
(pp. 113-128)
.
2023
Persistent link: https://www.econbiz.de/10014525873
Saved in:
6
Everybody is going to twitch : game streaming and its impact on research
Lux, Mathias
- In:
Media and change management : creating a path for new …
,
(pp. 467-478)
.
2022
Persistent link: https://www.econbiz.de/10013167452
Saved in:
7
Omnichannel marketing applications in game industry
Üstündağ, Mert
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 305-315)
.
2021
Persistent link: https://www.econbiz.de/10012492855
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8
Value transformation : from online community to business benefit
Harwood, Tracy
;
Boomer, Jason
;
Garry, Tony
- In:
Value construction in the creative economy : …
,
(pp. 243-264)
.
2020
Persistent link: https://www.econbiz.de/10012221743
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9
Gamification Is
Marcusson, Leif
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 25-49)
.
2020
Persistent link: https://www.econbiz.de/10012231250
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10
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
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