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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
~type_genre:"Textbook"
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ECONIS (ZBW)
93
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1
The JAR 2024 list of research priorities : an advertising industry-informed list of areas where research is needed most
Campbell, Colin L.
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. iv-vi
Persistent link: https://www.econbiz.de/10014507655
Saved in:
2
The advertising industry's advice on accessibility and disability representation : a critical discourse analysis
Timke, Edward
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 706-720
Persistent link: https://www.econbiz.de/10014422132
Saved in:
3
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
4
Sick of awards : hidden costs of signaling for advertising creatives
Meléndez-Rodríguez, Saraí
;
Roca, David
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1295-1314
Persistent link: https://www.econbiz.de/10014450200
Saved in:
5
Fear in Adland : how client risk aversion and agency clientelism limit the development of great creative campaigns
Bilby, Julie
;
Koslow, Scott
;
Sasser, Sheila L.
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10014233762
Saved in:
6
Advertising as discursive reflections of the political realm : Turkish-Cypriot advertisements between 1940-1974
Yalkin, Cagri
;
Kahveci, Hayriye
;
Uygur, Kubra
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 25-51
Persistent link: https://www.econbiz.de/10014315013
Saved in:
7
Why casting older female models is good for advertising : the positive effects of challenging the underrepresentation of older women in ads
Berg, Hanna
;
Liljedal, Karina T.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014283824
Saved in:
8
The impact of advertising creative strategy on advertising elasticity
Dall'Olio, Filippo
;
Vakratsas, Demetrios
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 26-44
Persistent link: https://www.econbiz.de/10013474255
Saved in:
9
How deepfakes and artificial intelligence could reshape the advertising industry : the coming reality of AI fakes and their potential impact on consumer behavior
Campbell, Colin L.
;
Plangger, Kirk
;
Sands, Sean
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 241-251
Persistent link: https://www.econbiz.de/10013435296
Saved in:
10
Roadblock advertising in the digital context : does paying to limit competing messages pay off?
Parida, Biswajita
;
Taylor, Charles Raymond
;
Abhishek
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013435303
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