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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Student perception of skill-building with a faculty-authored industry partner certificate program
Goodson, Melissa
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 111-120)
.
2024
Persistent link: https://www.econbiz.de/10014501112
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2
Quality certification in the face of agricultural relocalization : between peaceful coexistence and tension-analysis based on cheese production in Occitanie (France)
Frayssignes, Julien
;
Fiamor, Anne-Emmanuelle
;
Pouzenc, …
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 3-26)
.
2022
Persistent link: https://www.econbiz.de/10013338038
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3
Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
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Does PDO/PGI labels contribute to consumers' intention to buy premium private labels products? : an empirical survey
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 37-45)
.
2018
Persistent link: https://www.econbiz.de/10013276247
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