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institution:"AMACOM"
~institution:"Fachhochschule Reutlingen / European School of Business"
~subject:"Brand"
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Solomon, Michael R.
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AMACOM
Fachhochschule Reutlingen / European School of Business
Gesellschaft für Konsum-, Markt- und Absatzforschung
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Markendialog <3, 1999, Frankfurt, Main>
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Conquering consumerspace : marketing strategies for a branded world
Solomon, Michael R.
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2003
Persistent link: https://www.econbiz.de/10001716809
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