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institution:"American Marketing Association"
~institution:"Verlag Dr. Kovač"
~institution:"Wiley-VCH"
~isPartOf:"Schriftenreihe Strategisches Management"
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Die (Re-)Positionierung des Marketing - Führungsleitbild oder Abteilung? : qualitativ- und quantitativ-empirische Analysen zu den Rollen von Marktorientierung und Marketingabteilun...
Benthaus, Stefan
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2018
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[1. Auflage]
Persistent link: https://www.econbiz.de/10011882331
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Firm-level strategic orientation and performance : a synthesis and extension of the knowledge base on entrepreneurial, market and learning orientation
Stettler, Tatiana R.
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2015
Persistent link: https://www.econbiz.de/10013432280
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