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institution:"American Marketing Association"
~institution:"Verlag Dr. Kovač"
~institution:"Wiley-VCH"
~subject:"Absatzplanung"
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Absatzplanung
Marketing management
68
Marketingmanagement
68
Marketing
39
Consumer behaviour
26
Konsumentenverhalten
26
Marketing theory
26
Marketingtheorie
26
USA
15
United States
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Theorie
14
Theory
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Marktforschung
13
Market research
12
Beziehungsmarketing
10
Relationship marketing
10
Internet marketing
9
Online-Marketing
9
Selling
9
Verkauf
9
Corporate Social Responsibility
6
Corporate social responsibility
6
International marketing
6
Internationales Marketing
6
Welt
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World
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Absatz
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Brand management
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Markenführung
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Werbung
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Advertising
3
Deutschland
3
Kundenmanagement
3
Strategisches Management
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Wissensmanagement
3
Comparison
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Entrepreneurship
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Entrepreneurship approach
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Firm performance
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Germany
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Collection of articles of several authors
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English
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King, Robert L.
1
Spekman, Robert E.
1
Wilson, David T.
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American Marketing Association
Verlag Dr. Kovač
Wiley-VCH
Conference Board
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Institute of Marketing Management
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Proceedings series / American Marketing Association
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ECONIS (ZBW)
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A strategic approach to business marketing
Spekman, Robert E.
(
contributor
); …
-
1985
Persistent link: https://www.econbiz.de/10000697570
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Marketing and the new science of planning
King, Robert L.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000674896
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