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institution:"BITKOM Servicegesellschaft <Berlin>"
~institution:"European Advertising Academy"
~language:"eng"
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Eisend, Martin
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BITKOM Servicegesellschaft <Berlin>
European Advertising Academy
IGI Global
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I-KNOW <7, 2007, Graz>
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Information Resources Management Association
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National Bureau of Economic Research
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NetLibrary, Inc
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Technische Universität Dresden / Fakultät für Informatik
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Universität <Augsburg> / Department of Information SystemsEngineering & Financial Management
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Workshop GeNeMe <2010, Dresden>
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in Ju...
Eisend, Martin
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009744454
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