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institution:"Center of Market Oriented Product and Production Management"
~institution:"Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>"
~institution:"European University Institute"
~institution:"Universität Mannheim"
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Center of Market Oriented Product and Production Management
Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
European University Institute
Universität Mannheim
Springer Fachmedien Wiesbaden
27
NetLibrary, Inc
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Essays on choice under uncertainty and framing effects in marketing
Valli, Veronica
-
2018
Persistent link: https://www.econbiz.de/10011881993
Saved in:
2
Communiquer autrement, le vin dans l'imaginaire : actes du colloque du 13 novembre 2015, à Ferrals-les-Corbières
Franjus-Adenis, Nadine
(
ed.
)
-
Communiquer autrement, le vin dans l'imaginaire …
-
2018
Persistent link: https://www.econbiz.de/10011883903
Saved in:
3
Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
-
2016
Persistent link: https://www.econbiz.de/10011583648
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4
Negative Spillover-Effekte in Markenallianzen : unterschiedliche Typen und Intensitäten an Verfehlungen eines Allianzpartners
Eisele, Anita
;
Meyer, Frederik
;
Gebühr, Lukas
;
Huber, Frank
-
2015
Persistent link: https://www.econbiz.de/10010528985
Saved in:
5
On the signaling and feedback effects of umbrella branding
Thal, Jeanine
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003731197
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