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institution:"College of Business, University of Texas-San Antonio"
~institution:"Arbeitsgemeinschaft für Marketing"
~institution:"European Business School <Oestrich-Winkel>"
~language:"deu"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Customer retention"
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Customer integration
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Kundenbindung
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Kundenintegration
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Kundenmanagement
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Marketing-Mix
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Sammelwerk
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German
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Rumler, Andrea
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Stumpf, Marcus
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College of Business, University of Texas-San Antonio
Arbeitsgemeinschaft für Marketing
European Business School <Oestrich-Winkel>
Excellence-in-Service-Konferenz <5., 2015, Koblenz>
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Nomos Verlagsgesellschaft
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Uni-Edition GmbH
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Verlag Dr. Kovač
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PraxisWissen : German journal of marketing
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ECONIS (ZBW)
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Kundenintegration & Customer Empowerment
Rumler, Andrea
(
ed.
);
Stumpf, Marcus
(
ed.
)
-
Arbeitsgemeinschaft für Marketing
-
2017
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