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institution:"Cornell University / Department of Agricultural Economics"
~source:"econis"
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Advertising
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USA
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1984-1990
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National Bureau of Economic Research
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Zentralausschuss der Werbewirtschaft
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Reklamutredningen, Utbildningsdepartementet
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Advertising Federation of America / Bureau of Research and Education
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Evaluating US generic milk advertising effectiveness using an imperfect competition model
Suzuki, Nobuhiro
;
Kaiser, Harry M.
;
Lenz, John E.
; …
-
1993
Persistent link: https://www.econbiz.de/10000973195
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2
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.
;
Forker, Olan D.
-
1993
Persistent link: https://www.econbiz.de/10000862748
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3
The economic implications of the US generic dairy advertising program : an industry model approach
Liu, Donald J.
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10000784880
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