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institution:"Deutscher Dialogmarketing Verband"
~institution:"Springer International Publishing"
~institution:"Verlag Dr. Kovač"
~language:"eng"
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Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
; …
-
2017
Persistent link: https://www.econbiz.de/10014013052
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2011
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1. Aufl.
Persistent link: https://www.econbiz.de/10008991631
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