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institution:"Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen"
~institution:"Europa-Institut <Saarbrücken>"
~institution:"European Advertising Standards Alliance"
~subject:"Werbewirtschaft"
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Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen
Europa-Institut <Saarbrücken>
European Advertising Standards Alliance
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Advertising self-regulation in Europe : an analysis of advertising self-regulatory systems and their codes of practice in 22 European countries
2001
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3. ed.
Persistent link: https://www.econbiz.de/10001845780
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