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institution:"Fachhochschule <Osnabrück>"
~institution:"BITKOM Servicegesellschaft"
~institution:"Springer International Publishing"
~person:"Kumar, Vinod"
~person:"Martínez-López, Francisco J."
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Kumar, Vinod
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BITKOM Servicegesellschaft
Springer International Publishing
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Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
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2016
Persistent link: https://www.econbiz.de/10011484549
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Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
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2016
Persistent link: https://www.econbiz.de/10014011166
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