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institution:"Harvard Graduate School of Business Administration"
~subject:"Konsumentenverhalten"
~subject:"Konsumgesellschaft"
~subject:"Markenname"
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Marketing management
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Marketing
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Beziehungsmarketing
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Customer satisfaction
2
Kundenzufriedenheit
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Marktforschung
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Brand
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Competition
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Consumer behaviour
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Consumer society
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Customer service
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Einzelhandel
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Handelsmarke
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Marketingtheorie
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Harvard Graduate School of Business Administration
American Marketing Association
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Books on Demand GmbH <Norderstedt>
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European Society for Opinion and Marketing Research
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Christian-Albrechts-Universität zu Kiel
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Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
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Cultural Perspectives in Marketing Conference <2010, Lille>
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DePaul University / College of Commerce
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Forschungsinstitut für Biologischen Landbau
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Fraunhofer-Institut für Arbeitswirtschaft und Organisation
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Fördergesellschaft Marketing an der Universität Augsburg
1
Handelshochschule Leipzig
1
Heinrich-Böll-Stiftung
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INSEAD
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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Marketing Research Congress <44, 1991, Luxembourg>
1
NABU - Naturschutzbund Deutschland
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Peter Lang Ltd.
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Seminar on the Growing Individualisation of Consumer Lifestyles and Demand: How is Marketing Coping with It? <1991, Helsinki>
1
Summer Educators' Conference <1983, Dearborn, Mich.>
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Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
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Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
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2004
Persistent link: https://www.econbiz.de/10001932772
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