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institution:"Institut für Markt- und Distributionsforschung <Köln>"
~institution:"Erasmus Research Institute of Management"
~institution:"NetLibrary, Inc"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Brand management
11
Markenführung
11
Brand
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Markenartikel
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Markenpolitik
6
Brand image
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Markenimage
4
Consumer behaviour
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Konsumentenverhalten
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B-to-B-Marketing
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Business-to-business marketing
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Category Management
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Category management
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Corporate reputation
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Dienstleistungsmarketing
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Dienstleistungssektor
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Firmenimage
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KM-Europa-Metal-Aktiengesellschaft <Osnabrück, 1995 - 2001>
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Kind <8-14 Jahre>
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Market power
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Hahne, Henric
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Wittke, Cornelia
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Institut für Markt- und Distributionsforschung <Köln>
Erasmus Research Institute of Management
NetLibrary, Inc
Springer Fachmedien Wiesbaden
11
Gesellschaft zur Erforschung des Markenwesens
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
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Edward Elgar Publishing
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Helmut-Schmidt-Universität
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ICORIA <17., 2018, Valencia>
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Information Resources Management Association
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Markendialog <1, 1997, Frankfurt, Main>
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Markendialog <2, 1998, Frankfurt, Main>
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Marketing-Centrum <Münster (Westf)>
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Technische Universität Chemnitz
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Tectum Verlag
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Universität Mannheim
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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ECONIS (ZBW)
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Der Kundenclub als Instrument zur Schaffung von Markentreue
Wittke, Cornelia
;
Hahne, Henric
-
1996
Persistent link: https://www.econbiz.de/10000971769
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