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institution:"International Conference on Research in Advertising <4, 2005, Saarbrücken>"
~institution:"Technische Universität Braunschweig"
~isPartOf:"Research"
~subject:"Advertising effects"
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
Technische Universität Braunschweig
Springer Fachmedien Wiesbaden
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Springer Gabler <Firma>
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European Advertising Academy
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Helmut-Schmidt-Universität
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ICORIA <12., 2013, Zagreb>
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Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung : eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fußball-Bundesliga
Dreisbach, Jan
-
2019
Persistent link: https://www.econbiz.de/10011955364
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