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institution:"Planung-und-Analyse-Symposium <2, 1986, Neu-Isenburg>"
~subject:"Advertising industry"
~subject:"Werbewirtschaft"
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Advertising industry
Werbewirtschaft
06.03.1986
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Advertising effects
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Werbewirkung
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Holm, Karl-Friedrich
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Planung-und-Analyse-Symposium <2, 1986, Neu-Isenburg>
Springer Fachmedien Wiesbaden
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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Planung-und-Analyse-Symposium <1, 1985, Neu-Isenburg>
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Werbewirkungsforschung ex ante und ex post : Referate d. 2. Planung-u.-Analyse-Symposiums, 6. u. 7. März 1986 in Neu-Isenburg
Holm, Karl-Friedrich
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