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institution:"The Open University / Faculty of Social Sciences"
~institution:"Gottfried Wilhelm Leibniz Universität Hannover"
~person:"Beck, Christian"
~subject:"Automotive industry"
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Beck, Christian
Mazzucato, Mariana
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Gottfried Wilhelm Leibniz Universität Hannover
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Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
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2017
Persistent link: https://www.econbiz.de/10011793376
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