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institution:"Universität des Saarlandes / Fachbereich Wirtschaftswissenschaft"
~institution:"Advertising Research Foundation"
~subject:"Bibliographien"
~subject:"Markteintritt"
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Effects of the order of entry on market share, trial penetration, and repeat purchases : empirical evidence of statistical artifact?
Friedmann, Ralph
(
contributor
);
Glaser, Markus
(
contributor
)
-
1999
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001522361
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2
A short annotated bibliography of marketing and advertising research
Advertising Research Foundation
-
1953
Persistent link: https://www.econbiz.de/10002106012
Saved in:
3
Sources of published advertising research
Advertising Research Foundation
-
1960
Persistent link: https://www.econbiz.de/10002106017
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