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institution:"Verlag Dr. Kovač"
~institution:"Athens Institute for Education and Research"
~subject:"Ambush Marketing"
~subject:"Consumer behaviour"
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Ambush Marketing
Consumer behaviour
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Verlag Dr. Kovač
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American Marketing Association
25
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4
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European Society for Opinion and Marketing Research
3
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Berliner Wissenschafts-Verlag
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Christian-Albrechts-Universität zu Kiel
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Cultural Perspectives in Marketing Conference <2010, Lille>
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DePaul University / College of Commerce
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Forschungsinstitut für Biologischen Landbau
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Fördergesellschaft Marketing an der Universität Augsburg
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Marketing Research Congress <44, 1991, Luxembourg>
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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ECONIS (ZBW)
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Automotive interior design : eine verhaltenswissenschaftliche Untersuchung der Wirkung automobiler Produktgestaltung am Beispiel des Fahrzeuginnenraums
Hanisch, Johannes
-
2017
Persistent link: https://www.econbiz.de/10013435865
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2
"Name and Shame" : die Bedeutung der Aufklärung zur Bekämpfung von Ambush-Marketing
Jurowskaja, Ella
-
2016
-
[1. Aufl.]
Persistent link: https://www.econbiz.de/10011418298
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3
Marketing from the trenches : perspectives on the road ahead
Papadopoulos, Nicolas G.
(
contributor
); …
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2006
Persistent link: https://www.econbiz.de/10003424158
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