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institution:"Verlag Dr. Kovač"
~subject:"Ambush Marketing"
~subject:"Consumer behaviour"
~subject:"Kfz-Industrie"
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Ambush Marketing
Consumer behaviour
Kfz-Industrie
Marketing management
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Marketingmanagement
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Firm performance
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Germany
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Marketing
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Consumers
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Fantapié Altobelli, Claudia
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Hanisch, Johannes
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Jurowskaja, Ella
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Verlag Dr. Kovač
American Marketing Association
25
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
European Society for Opinion and Marketing Research
3
Springer Fachmedien Wiesbaden
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2021, Online>
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AMACOM
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American Management Association
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Athens Institute for Education and Research
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Bain & Company <Boston, Mass.>
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Berliner Wissenschafts-Verlag
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Bundesverband des Deutschen Textil-Einzelhandels
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Canadian Center of Science and Education <Toronto>
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Christian-Albrechts-Universität zu Kiel
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Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
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Cultural Perspectives in Marketing Conference <2010, Lille>
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DePaul University / College of Commerce
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European University Institute / Department of Economics
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Forschungsinstitut für Biologischen Landbau
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Fraunhofer-Institut für Arbeitswirtschaft und Organisation
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Fördergesellschaft Marketing an der Universität Augsburg
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Handelshochschule Leipzig
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Harvard Graduate School of Business Administration
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Heinrich-Böll-Stiftung
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Helmut-Schmidt-Universität
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INSEAD
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Marketing Research Congress <44, 1991, Luxembourg>
1
NABU - Naturschutzbund Deutschland
1
National Bureau of Economic Research
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NetLibrary, Inc
1
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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ECONIS (ZBW)
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Automotive interior design : eine verhaltenswissenschaftliche Untersuchung der Wirkung automobiler Produktgestaltung am Beispiel des Fahrzeuginnenraums
Hanisch, Johannes
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2017
Persistent link: https://www.econbiz.de/10013435865
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"Name and Shame" : die Bedeutung der Aufklärung zur Bekämpfung von Ambush-Marketing
Jurowskaja, Ella
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2016
-
[1. Aufl.]
Persistent link: https://www.econbiz.de/10011418298
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