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isPartOf:"Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting"
~accessRights:"restricted"
~isPartOf:"Brand the Future : systematische Markenentwicklung im B2B"
~isPartOf:"European journal of marketing : EJM"
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Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
Brand the Future : systematische Markenentwicklung im B2B
European journal of marketing : EJM
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Caro, Sönke
;
Nolte, Oliver
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 167-174)
.
2017
Persistent link: https://www.econbiz.de/10011565759
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