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isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Celebrity, convergence and transformation"
~source:"econis"
~subject:"Advertising"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Celebrity, convergence and transformation
Journal of promotion management : JPM
8
Journal of promotion management : innovations in planning and applied research
6
Journal of advertising research
4
Journal of global marketing
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Journal of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Vision : the journal of business perspective
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Global business review
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Journal of advertising : official publication of the American Academy of Advertising
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South Asian journal of management : SAJM
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AMS review : official publication of the Academy of Marketing Science
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Corporate reputation review
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Decision
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European Sport management quarterly : ESMQ
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European journal of marketing
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European journal of marketing : EJM
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Frontiers of business research in China : selected publications from Chinese universities
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Gabler Edition Wissenschaft
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of Indian culture and business management
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International journal of applied business and economic research
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International journal of financial research
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International journal of internet marketing and advertising : IJIMA
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International journal of management and economics
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International journal of market research
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International journal of marketing : IJM ; formerly Der Markt
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International journal of operations and quantitative management : IJOQM
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International journal of retail & distribution management
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International journal of sports marketing & sponsorship
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International review on public and non-profit marketing
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Izmir review of social sciences
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of Contemporary Issues in Business and Government
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Unpacking celebrity brands through unpaid market communications
Davies, Fiona
- In:
Celebrity, convergence and transformation
,
(pp. 213-232)
.
2018
Persistent link: https://www.econbiz.de/10011737154
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