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isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Celebrity-Werbung"
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Search: subject_exact:"Testimonial advertising"
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Celebrity-Werbung
Celebrity endorsement
14
Advertising effects
9
Werbewirkung
9
Consumer behaviour
7
Konsumentenverhalten
7
Jugendliche
6
Youth
6
India
4
Indien
4
Athletes
3
Brand image
3
Markenimage
3
Sportler
3
Advertising
2
Bibliometrics
2
Bibliometrie
2
Credibility
2
Glaubwürdigkeit
2
Sportmarketing
2
Sports marketing
2
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2
Werbung
2
Zielgruppe
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Adolescence
1
Advertising media
1
Advertising persuasiveness
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Age group
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Altersgruppe
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Artists
1
Australia
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Australien
1
Beauty marketing
1
Beziehungsmarketing
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Botsuana
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Botswana
1
Celebrity attachment
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Cultural identity
1
Emerging economies
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Estimation
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Abhishek
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Bathula, Hanoku
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Chan, Kara
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Daswani, Aarzoo
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Deeksha Singh
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Dix, Steve
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Fan, Fei
1
Fu, Lin
1
Goyal, Amita Raj
1
Hussain, Danish
1
Hyman, Michael R.
1
Jain, Amit
1
Jain, Garima
1
Jain, Varsha
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Jiang, Qinghua
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Khandelwal, Swati
1
Lata, Pushp
1
Lazarevic, Violet
1
Ligaraba, Neo
1
Luk, Edwin K.
1
Macheka, Theresa
1
Makgosa, Rina
1
Ng, Yu Leung
1
Pathak, Shalini
1
Phau, Ian
1
Pougnet, Sonia
1
Quaye, Emmanuel Silvia
1
Roy, Subhadip
1
Sahay, Arvind
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Sierra, Jeremy J.
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Sudha, Mari
1
Tiwari, Shalini Pathak
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Özdinç, Yalim
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
International journal of Indian culture and business management
Young consumers : insight and ideas for responsible marketers
Psychology & marketing
33
Journal of business research : JBR
27
Journal of advertising research
15
Journal of promotion management : JPM
14
International journal of advertising : the review of marketing communications
13
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
Marketing intelligence & planning
9
The journal of brand management : an international journal
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of advertising
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing theory and practice
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
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ECONIS (ZBW)
14
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1
The effect of online customer reviews and celebrity endorsement on young female consumers' purchase intentions
Macheka, Theresa
;
Quaye, Emmanuel Silvia
;
Ligaraba, Neo
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
4
,
pp. 462-482
Persistent link: https://www.econbiz.de/10015047379
Saved in:
2
Virtual idols vs online influencers vs traditional celebrities : how young consumers respond to their endorsement advertising
Fan, Fei
;
Fu, Lin
;
Jiang, Qinghua
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
3
,
pp. 329-348
Persistent link: https://www.econbiz.de/10015047318
Saved in:
3
Celebrity use in Indian advertising : analysis and appraisal
Hussain, Danish
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012135644
Saved in:
4
Role of culture in celebrity endorsement : brand endorsement by celebrities in the Indian context
Abhishek
;
Sahay, Arvind
- In:
International journal of Indian culture and business …
13
(
2016
)
3
,
pp. 394-413
Persistent link: https://www.econbiz.de/10011665101
Saved in:
5
Does message content matter in negative publicity? : a study with young athletes emulating pros
Özdinç, Yalim
;
Özdinç, Özlem
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 332-347
Persistent link: https://www.econbiz.de/10011443566
Saved in:
6
Socio-cultural impact of film celebrities on teenagers : an empirical study
Jain, Amit
;
Lata, Pushp
;
Goyal, Amita Raj
;
Khandelwal, Swati
- In:
International journal of Indian culture and business …
11
(
2015
)
3
,
pp. 308-322
Persistent link: https://www.econbiz.de/10011630277
Saved in:
7
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
8
Ohanian's celebrity endorsers' credibility scale : evaluation and validation in the context of an emerging economy
Gaur, Sanjaya Singh
;
Tiwari, Shalini Pathak
;
Bathula, Hanoku
- In:
International journal of Indian culture and business …
5
(
2012
)
2
,
pp. 152-161
Persistent link: https://www.econbiz.de/10009549625
Saved in:
9
Encouraging brand loyalty in fickle generation Y consumers
Lazarevic, Violet
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10009535626
Saved in:
10
What really works for teenagers : human or fictional celebrity?
Jain, Varsha
;
Roy, Subhadip
;
Daswani, Aarzoo
;
Sudha, Mari
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10009240248
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