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isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Kim, Dae Yeon"
~subject:"Sportmarketing"
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Sportmarketing
Advertising effects
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Attitude
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Banner advertisement
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Celebrity endorsement
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Celebrity-Werbung
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Congruity
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Consumer behaviour
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Endorsement
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Future intention
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Internet marketing
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Online-Marketing
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Kim, Dae Yeon
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
International journal of sports marketing & sponsorship
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The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
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