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isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Celebrity-Werbung"
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Search: subject_exact:"Testimonial advertising"
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Celebrity-Werbung
Celebrity endorsement
37
Consumer behaviour
20
Konsumentenverhalten
20
Advertising effects
19
Werbewirkung
19
Brand image
16
Markenimage
16
Brand management
14
Markenführung
14
Brand
10
Markenartikel
10
Social Web
7
Social web
7
Athletes
6
Internet marketing
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Online-Marketing
6
Sportler
6
Beziehungsmarketing
5
Jugendliche
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Relationship marketing
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Youth
5
Celebrity
4
Credibility
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Glaubwürdigkeit
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Personality psychology
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Persönlichkeitspsychologie
4
Social media
4
Advertising
3
Führungskräfte
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India
3
Indien
3
Managers
3
Werbung
3
Attributions
2
Authenticity
2
Bibliometrics
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Bibliometrie
2
Brand credibility
2
Brand love
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Daswani, Aarzoo
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Deeksha Singh
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Journal of business research : JBR
Young consumers : insight and ideas for responsible marketers
Psychology & marketing
33
Journal of advertising research
15
Journal of promotion management : JPM
14
International journal of advertising : the review of marketing communications
13
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
Marketing intelligence & planning
9
The journal of brand management : an international journal
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of advertising
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing theory and practice
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
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ECONIS (ZBW)
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1
The effect of online customer reviews and celebrity endorsement on young female consumers' purchase intentions
Macheka, Theresa
;
Quaye, Emmanuel Silvia
;
Ligaraba, Neo
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
4
,
pp. 462-482
Persistent link: https://www.econbiz.de/10015047379
Saved in:
2
Look for the signature : using personal signatures as extrinsic cues promotes identity-congruent behavior
Kettle, Keri L.
;
Mantonakis, Antonia
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014535959
Saved in:
3
Virtual idols vs online influencers vs traditional celebrities : how young consumers respond to their endorsement advertising
Fan, Fei
;
Fu, Lin
;
Jiang, Qinghua
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
3
,
pp. 329-348
Persistent link: https://www.econbiz.de/10015047318
Saved in:
4
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
5
Presentation of celebrities' private life through visual social media
Klostermann, Jan
;
Meißner, Martin
;
Max, Alexander
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534248
Saved in:
6
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
7
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
8
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
9
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
10
The impact of celebrity CEOs on restaurant firm performance : the moderating role of environmental dynamism
Kim, Bora
;
Lee, Seoki
- In:
Journal of business research : JBR
139
(
2022
),
pp. 869-880
Persistent link: https://www.econbiz.de/10013194292
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