//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Journal of global marketing"
~isPartOf:"Spiegel-Verlagsreihe Fach & Wissen"
~subject:"advertising"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Zeitschriftenwerbung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
advertising
Print advertising
4
Printwerbung
4
Advertising effects
3
Werbewirkung
3
Advertising
2
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Werbung
2
Bibliometrics
1
Bibliometrie
1
Celebrity endorsement
1
Celebrity-Werbung
1
Country of origin
1
Culture
1
Designation of origin
1
Englisch (Sprache)
1
English (Language)
1
Herkunftsbezeichnung
1
International marketing
1
Internationales Marketing
1
Internet marketing
1
Kultur
1
Middle East
1
Mittlerer Osten
1
Online-Marketing
1
Social values
1
Soziale Werte
1
USA
1
United States
1
Western Europe
1
Westeuropa
1
advertising strategy
1
brand management
1
brand positioning strategies
1
celebrities
1
celebrity endorsement
1
content analysis
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
1
Language
All
English
1
Author
All
Heuvel, Jauke van den
1
Hornikx, Jos
1
Janssen, Anne
1
Meurs, Frank van
1
Published in...
All
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Journal of global marketing
Spiegel-Verlagsreihe Fach & Wissen
Journal of media business studies
3
Journal of promotion management : JPM
3
International journal of business environment : IJBE
1
International journal of technology marketing : IJTMkt
1
Journal of euromarketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Revue d'économie politique
1
Services marketing quarterly
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->