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isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Spiegel-Verlagsreihe Fach & Wissen"
~subject:"Produktgestaltung"
~subject:"Zeitschrift"
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Produktgestaltung
Zeitschrift
Print advertising
7
Printwerbung
7
Advertising effects
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Werbewirkung
5
Estimation
4
Schätzung
4
Anzeigenwerbung
3
Netherlands
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Niederlande
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Deutschland
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Germany
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Advertising planning
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Anzeige
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Australia
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Australien
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Erfolg
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Hautpflegemittel
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Perception
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Presse
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Product design
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Skincare product
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Wahrnehmung
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German
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Landgrebe, Klaus Peter
2
Neijens, Peter
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Smit, Edith
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Spiegel-Verlagsreihe Fach & Wissen
Contemporary economic policy : a journal of Western Economic Association International
2
Harvard Business School Accounting & Management Unit Case
2
Journal of current issues and research in advertising : JCIRA
2
Journal of international consumer marketing
2
Schriften zum Marketing
2
ZEW discussion papers
2
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
1
Advances in applied microeconomics : a research annual
1
Advertising and violence : concepts and perspectives
1
CIE discussion papers
1
California management review
1
Conference Board Reports
1
DICE discussion paper
1
Discussion paper
1
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
1
Economic discussion papers
1
European journal of marketing : EJM
1
Forum Kommunikation und Medien
1
Handbook of media economics ; volume 1
1
Health marketing quarterly
1
Horizont : eine Marke der dfv-Mediengruppe ; Zeitung für Marketing, Werbung und Medien
1
Information economics and policy : IEP
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of industrial organization
1
Its Conference Board reports. Studies in personnel policy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of macromarketing
1
Journal of media business studies
1
Konsum und Verhalten
1
Motherhoods, markets and consumption : the making of mothers in contemporary Western cultures
1
Organization : the interdisciplinary journal of organization, theory and society
1
Review of economics
1
Sofia-Studien zur Institutionenanalyse
1
The journal of media economics
1
Thünen-series of applied economic theory : working paper
1
Wismarer Diskussionspapiere
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ECONIS (ZBW)
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Success factors in newspaper advertising insight into content, design and placement factors that impact upon effects of newspaper advertisements
Smit, Edith
;
Neijens, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 55-60)
.
2005
Persistent link: https://www.econbiz.de/10003353599
Saved in:
2
Anzeigenumfeld und Anzeigenwirkung : vermutete und nachweisbare Einflüsse des Werbeträgers Zeitschrift auf Umfang und Art der Wirkung des Werbemittels Anzeige
Landgrebe, Klaus Peter
-
1979
-
2. Aufl.
Persistent link: https://www.econbiz.de/10013374546
Saved in:
3
Anzeigenumfeld und Anzeigenwirkung : vermutete und nachweisbare Einflüsse d. Werbeträgers Zeitschrift auf Umfang und Art der Wirkung d. Werbemittels Anzeige
Landgrebe, Klaus Peter
-
1976
Persistent link: https://www.econbiz.de/10013374480
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