//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Australia"
~subject:"Celebrity-Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Testimonial advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Australia
Celebrity-Werbung
Celebrity endorsement
8
Advertising effects
5
Jugendliche
5
Werbewirkung
5
Youth
5
Consumer behaviour
4
Konsumentenverhalten
4
Athletes
3
Sportler
3
Brand image
2
India
2
Indien
2
Markenimage
2
Sportmarketing
2
Sports marketing
2
Target group
2
Zielgruppe
2
Adolescence
1
Advertising media
1
Age group
1
Altersgruppe
1
Australien
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Botsuana
1
Botswana
1
Celebrity attachment
1
Credibility
1
Estimation
1
Glaubwürdigkeit
1
Hong Kong
1
Hongkong
1
Junge Arbeitskräfte
1
Model emulation
1
Professional sports
1
Profisport
1
Relationship marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
1
Book section
1
Language
All
English
8
Author
All
Chan, Kara
1
Daswani, Aarzoo
1
Deeksha Singh
1
Dix, Steve
1
Gaur, Sanjaya Singh
1
Hyman, Michael R.
1
Jain, Varsha
1
Lazarevic, Violet
1
Luk, Edwin K.
1
Makgosa, Rina
1
Ng, Yu Leung
1
Pathak, Shalini
1
Phau, Ian
1
Pougnet, Sonia
1
Roy, Subhadip
1
Sierra, Jeremy J.
1
Sudha, Mari
1
Özdinç, Yalim
1
Özdinç, Özlem
1
more ...
less ...
Published in...
All
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Young consumers : insight and ideas for responsible marketers
Psychology & marketing
33
Journal of business research : JBR
25
Journal of advertising research
15
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
4
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does message content matter in negative publicity? : a study with young athletes emulating pros
Özdinç, Yalim
;
Özdinç, Özlem
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 332-347
Persistent link: https://www.econbiz.de/10011443566
Saved in:
2
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
3
Encouraging brand loyalty in fickle generation Y consumers
Lazarevic, Violet
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10009535626
Saved in:
4
What really works for teenagers : human or fictional celebrity?
Jain, Varsha
;
Roy, Subhadip
;
Daswani, Aarzoo
;
Sudha, Mari
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10009240248
Saved in:
5
Idolizing sport celebrities : a gateway to psychopathology?
Hyman, Michael R.
;
Sierra, Jeremy J.
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 226-238
Persistent link: https://www.econbiz.de/10008664587
Saved in:
6
The influence of vicarious role models on purchase intentions of Botswana teenagers
Makgosa, Rina
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
4
,
pp. 307-319
Persistent link: https://www.econbiz.de/10008809033
Saved in:
7
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
8
Validation of the celebrity endorsers' credibility scale in Indian context
Gaur, Sanjaya Singh
;
Pathak, Shalini
;
Deeksha Singh
- In:
Advertising and communication : proceedings 4th …
,
(pp. 294-300)
.
2005
Persistent link: https://www.econbiz.de/10003353835
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->