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isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
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Putte, Bas van den
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Leitfaden Online-Marketing ; [Bd. 1]
19
A master class in brand planning : the timeless works of Stephen King
17
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
The Sage handbook of advertising
7
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Handbuch Kommunikationsmanagement
5
Strategische Kommunikationsplanung
5
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
4
Handbuch Unternehmenskommunikation
3
Measuring and managing brands
3
Brand Planning : starke Strategien für Marken und Kampagnen
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Erfolgsfaktor Innovation : mit 7 Tabellen
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Event tourism and destinations : case studies and best practice
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Handbuch der Marktforschung
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International advertising and communication : current insights and empirical findings
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Kulturspezifik in der europäischen Wirtschaftskommunikation
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Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
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Marketing-mix strategies - product strategy and promotion strategy
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Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
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Organisation und praktische Anwendung
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
The Oxford handbook of the economics of networks
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The evolution of brands : from signals of quality to storehouses of trust
2
Theorie und Praxis der Werbung in den Massenmedien
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Advertising in developing and emerging countries : the economic, political and social context
1
Advertising, promotion, and new media
1
Applications of management science ; 16
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
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Branding and sustainable competitive advantage : building virtual presence
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Breaking new ground in theory and practice
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Case study and review
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Cases on strategic social media utilization in the nonprofit sector
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The integrative framework for effective communication : theory and practice
Putte, Bas van den
- In:
Advertising and communication : proceedings 4th …
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(pp. 61-67)
.
2005
Persistent link: https://www.econbiz.de/10003353608
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Scratching the surface of skincare product advertising in Australia
Hingorani, Anurag G.
- In:
Advertising and communication : proceedings 4th …
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(pp. 301-306)
.
2005
Persistent link: https://www.econbiz.de/10003353838
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