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isPartOf:"Advertising and violence : concepts and perspectives"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
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Television advertising
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Advertising and violence : concepts and perspectives
International journal of advertising : the review of marketing communications
Journal of advertising research
Journal of business research : JBR
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
The journal of media economics
15
Working paper / National Bureau of Economic Research, Inc.
8
Discussion paper / Centre for Economic Policy Research
7
JMM : the international journal on media management
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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NBER working paper series
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CESifo working papers
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NBER Working Paper
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Young consumers : insight and ideas for responsible marketers
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of the Academy of Marketing Science
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Memorandum / Department of Economics, University of Oslo
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European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of media business studies
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Schriften zur Medienwirtschaft und zum Medienmanagement
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Gabler Edition Wissenschaft
3
International journal of consumer studies
3
International journal of industrial organization
3
International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
89
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1
Ad typicality judgments in the processing of creative television ads
Peterson, Mark
;
Malhotra, Naresh K.
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 288-316
Persistent link: https://www.econbiz.de/10014234025
Saved in:
2
How do taxes on car sales affect television advertising strategies? : a model for predicting advertising intensity around emissions-related tax changes
Deng, Yiting
;
Jiang, Min
;
Jiang, Xiaodong
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014283728
Saved in:
3
What makes consumers willing to share their data in addressable TV advertising? : the influence of personal and situational factors on consumer willingness to disclose information
De Schaepdrijver, Leen
;
Baecke, Philippe
;
Tackx, Koen
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 131-147
Persistent link: https://www.econbiz.de/10013325486
Saved in:
4
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts
Yang, Guolan
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1502-1520
Persistent link: https://www.econbiz.de/10013484604
Saved in:
5
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
6
Consumer recall and recognition of co-appearing brands in TV media : the moderating roles of product congruity and brand familiarity
Chan, Fong Yee
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013186357
Saved in:
7
Superimposed text size and contrast effects in DTC TV advertising : which presentation format is best for Rx drug messaging to consumers?
Paquin, Ryan S.
;
O'Donoghue, Amie C.
;
Kelly, Bridget J.
; …
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10012643004
Saved in:
8
Effects of animation and rotoscoping in direct-to-consumer Rx TV advertising : how animation vs. rotoscoping vs. live action drive perceptions and attitudes toward drugs
O'Donoghue, Amie C.
;
Betts, Kevin R.
;
Parvanta, Sarah
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 397-413
Persistent link: https://www.econbiz.de/10012813776
Saved in:
9
Accounting for causality when measuring sales lift from television advertising : television campaigns are shown to be more effective for lighter brand users
Assael, Henry
;
Ishihara, Masakazu
;
Kim, Baek Jung
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10012533636
Saved in:
10
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
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