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isPartOf:"Advertising and violence : concepts and perspectives"
~isPartOf:"Journal of marketing research : JMR"
~subject:"matching markets"
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Advertising and violence : concepts and perspectives
Journal of marketing research : JMR
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Banning controversial sponsors : understanding equilibrium outcomes when sports sponsorships are viewed as two-sided matches
Yang, Yupin
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 593-615
Persistent link: https://www.econbiz.de/10011349903
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