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isPartOf:"After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services"
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After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
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Jahrbuch Seniorenmarketing
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55plus Marketing : Zukunftsmarkt Senioren
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Doppelklick statt Doppelherz - Medien für die Zielgruppe 50plus
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Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
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Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
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Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
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Baby boomers and technology : selling the "me" generation new toys
Edelman, Michelle
- In:
After fifty : how the baby boom will redefine the …
,
(pp. 108-136)
.
2003
Persistent link: https://www.econbiz.de/10003671757
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