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isPartOf:"American economic journal : a journal of the American Economic Association"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Sponsoring"
~subject:"celebrity endorsement"
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American economic journal : a journal of the American Economic Association
Journal of promotion management : innovations in planning and applied research
Journal of promotion management : JPM
6
Psychology & marketing
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
3
Cogent Business & Management
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Cogent business & management
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International journal of internet marketing and advertising : IJIMA
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International journal of market research
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International journal of sports marketing & sponsorship
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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AMS review : official publication of the Academy of Marketing Science
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Competition and Regulation in Network Industries
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ERIM Report Series Research in Management
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Economics Papers from University Paris Dauphine
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EuroMed journal of management : EMJM
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European journal of marketing : EJM
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International journal of Indian culture and business management
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International journal of business and globalisation : IJBG
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International journal of business excellence
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International journal of consumer studies
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International journal of economics and business research
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International journal of economics and finance
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International journal of islamic marketing and branding
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International journal of management and economics
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International journal of management practice : IJMP
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International journal of marketing : IJM ; formerly Der Markt
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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1
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
2
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
3
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
4
TV Advertisements : assessing the moderating effect of children's pester power on parents purchase decision
Lavuri, Rambabu
;
Aileni, Vidyadhar Reddy
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 625-649
Persistent link: https://www.econbiz.de/10013277289
Saved in:
5
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
6
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
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