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isPartOf:"American journal of agricultural economics"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of advertising research"
~subject:"Marketingmanagement"
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Search: subject_exact:"Impact of advertising"
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Marketingmanagement
Advertising effects
295
Werbewirkung
295
Advertising
97
Werbung
97
USA
78
United States
78
Internet marketing
56
Online-Marketing
56
Consumer behaviour
53
Konsumentenverhalten
53
Fernsehwerbung
38
Television advertising
38
Psychology of advertising
21
Werbepsychologie
21
Emotion
20
Brand management
19
Markenführung
19
Marketing management
19
Target group
19
Zielgruppe
19
Advertising planning
17
Werbeplanung
17
Brand image
16
Markenimage
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Social Web
16
Social web
16
Measurement
14
Messung
14
Theorie
14
Theory
14
Viral marketing
11
Virales Marketing
11
Communication
9
Kommunikation
9
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9
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9
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Chandon, Pierre
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Soberman, David A.
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Stephen, Andrew T.
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Aleksandrovs, Leonids
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Assael, Henry
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Binet, Les
1
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Cheng, Julian Ming Sung
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Dens, Nathalie
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Elias, Nelly
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Freud, Aliza
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1
Galak, Jeff
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Garcia-Garcia, Manuel
1
Goos, Peter
1
Greenspan, Leah
1
Hadjicharalambous, Costas
1
Kalafatis, Stavros P.
1
Keller, Ed
1
Koslow, Scott
1
Naik, Prasad A.
1
Pelsmacker, Patrick de
1
Schultz, Don E.
1
Shapiro, Stewart
1
Shimp, Terence A.
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Smarandescu, Laura
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American journal of agricultural economics
Faculty & research / Insead : working paper series
Journal of advertising research
Journal of marketing communications
18
Journal of business research : JBR
12
SpringerLink / Bücher
11
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
International journal of advertising : the review of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Journal of marketing
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
Psychology & marketing
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
Journal of global marketing
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
The marketing review
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
Cutting edge international research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer behaviour : an international research review
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of the Academy of Marketing Science
3
Lehrbuch
3
MSI reports : working paper series
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of consumer marketing
3
The journal of product & brand management
3
Australasian marketing journal
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Gabler Edition Wissenschaft
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ECONIS (ZBW)
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1
How package design and packaged-based marketing claims lead to overeating
Chandon, Pierre
-
2012
Persistent link: https://www.econbiz.de/10009625612
Saved in:
2
Is food marketing making us fat? : a multi-disciplinary review
Chandon, Pierre
;
Wansink, Brian
-
2011
Persistent link: https://www.econbiz.de/10009357274
Saved in:
3
Advertising across platforms : conditions for multimedia campaigns : a method for determining optimal media investment and creative strategies across platforms
Snyder, Jasper
;
Garcia-Garcia, Manuel
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011628613
Saved in:
4
The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.
;
Galak, Jeff
-
2010
Persistent link: https://www.econbiz.de/10008798231
Saved in:
5
How brands using social media ignite marketing and drive growth : measurement of paid social media appears solid but are the metrics for organic social overstated?
Fulgoni, Gian M.
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 232-236
Persistent link: https://www.econbiz.de/10011397034
Saved in:
6
I love creative advertising : what it is, when to call for it, and how to achieve it
Koslow, Scott
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 5-8
Persistent link: https://www.econbiz.de/10010520803
Saved in:
7
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
8
Viral marketing : a large scale field experiment
Toubia, Olivier
;
Stephen, Andrew T.
;
Freud, Aliza
-
2009
Persistent link: https://www.econbiz.de/10003911117
Saved in:
9
Tweens' knowledge of marketing tactics : skeptical beyond their years
Freeman, Dan
;
Shapiro, Stewart
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
Saved in:
10
From silos to synergy : a fifty-year review of cross-media research shows synergy has yet to achieve its full potential
Assael, Henry
- In:
Journal of advertising research
51
(
2011
),
pp. 42-58
Persistent link: https://www.econbiz.de/10009127014
Saved in:
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