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isPartOf:"American journal of agricultural economics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Consumer behaviour
426
Konsumentenverhalten
426
Brand management
62
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52
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52
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Lusk, Jayson L.
11
Gijsbrechts, Els
9
Warlop, Luk
9
Richards, Timothy J.
7
Verhoef, Peter C.
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
McCluskey, Jill J.
5
Neslin, Scott A.
5
Pauwels, Koen
5
Zhen, Chen
5
Dekimpe, Marnik G.
4
Shogren, Jason F.
4
Berning, Joshua
3
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Gómez, Miguel I.
3
Haan, Evert de
3
Heiman, Amir
3
Homburg, Christian
3
Huffman, Wallace E.
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lilien, Gary L.
3
McFadden, Dawn Thilmany
3
Natter, Martin
3
Norwood, F. Bailey
3
Prasad, Ashutosh
3
Roe, Brian
3
Sattler, Henrik
3
Skiera, Bernd
3
Villas-Boas, Sofia
3
Abou Nabout, Nadia
2
Adamowicz, Wiktor
2
Ailawadi, Kusum L.
2
Beatty, Timothy K. M.
2
Campo, Katia
2
Caputo, Vincenzina
2
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American journal of agricultural economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
291
SpringerLink / Bücher
285
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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ECONIS (ZBW)
426
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11
The intended and unintended effects of synced advertising : when Persuasion knowledge could help or backfire
Segijn, Claire M.
;
Kim, Eunah
;
Lee, Garim
;
Gansen, Chloe
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 156-169
Persistent link: https://www.econbiz.de/10015057430
Saved in:
12
Overwhelming targeting options : selecting audience segments for online advertising
Ahmadi, Iman
;
Abou Nabout, Nadia
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10015057181
Saved in:
13
Consumers' multistage data control in technology-mediated environments
Zimmermann, Johanna
;
Martin, Kelly D.
;
Schumann, Jan Hendrik
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 56-76
Persistent link: https://www.econbiz.de/10015057194
Saved in:
14
Consumer responses to firm-owned devices in self-service technologies : insights from a data privacy perspective
Sohn, Stefanie
;
Schnittka, Oliver
;
Seegebarth, Barbara
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10015057198
Saved in:
15
Switching cost and store choice
Richards, Timothy J.
;
Liaukonytė, Jura
- In:
American journal of agricultural economics
105
(
2023
)
1
,
pp. 195-218
Persistent link: https://www.econbiz.de/10013478813
Saved in:
16
Upside risk, consumption value, and market returns to food safety
Hoffmann, Vivian
;
Kariuki, Sarah Wairimu
;
Pieters, Janneke
- In:
American journal of agricultural economics
105
(
2023
)
3
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014306291
Saved in:
17
Online shopping and the healthfulness of grocery purchases
Harris-Lagoudakis, Katherine
- In:
American journal of agricultural economics
104
(
2022
)
3
,
pp. 1050-1076
Persistent link: https://www.econbiz.de/10013193399
Saved in:
18
Estimating habit-forming and variety-seeking behavior : valuation of recreational birdwatching
Guilfoos, Todd
;
Thomas, Priya
;
Kolstoe, Sonja
- In:
American journal of agricultural economics
106
(
2024
)
3
,
pp. 1193-1216
Persistent link: https://www.econbiz.de/10014545238
Saved in:
19
The role of reviewer badges in the dynamics of online reviews
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Stephen J.
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 547-566
Persistent link: https://www.econbiz.de/10015057564
Saved in:
20
Navigating the Double-Edged Sword : executive hubris and its impact on customer acquisition and retention
Gu, Flora Fang
;
Leung, Fine F.
;
Wang, Danny T.
;
Tang, Yi
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 362-382
Persistent link: https://www.econbiz.de/10015057466
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