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isPartOf:"American journal of agricultural economics"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Psychology & marketing"
~subject:"Ethnische Gruppe"
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Search: subject_exact:"Impact of advertising"
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Ethnische Gruppe
Advertising effects
166
Werbewirkung
166
Consumer behaviour
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Konsumentenverhalten
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Advertising
68
Werbung
68
Brand management
28
Markenführung
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United States
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Brand image
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Markenimage
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Psychology of advertising
25
Werbepsychologie
25
Internet marketing
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Online-Marketing
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Celebrity endorsement
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Celebrity-Werbung
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Brand
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Markenartikel
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advertising
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Emotion
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Social web
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Marketingmanagement
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Cognition
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Chitty, Bill
1
D'Alessandro, Steven
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Das, Gopal
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Fazli-Salehi, Reza
1
Kaiser, Harry M.
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Madadi, Rozbeh
1
Mukherjee, Sourjo
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Schmit, Todd M.
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Talebi, Arash
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American journal of agricultural economics
Journal of international consumer marketing
Psychology & marketing
Australasian marketing journal
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of advertising research
3
Journal of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of current issues and research in advertising : JCIRA
2
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Cutting edge international research
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of macromarketing
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
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Journal of sport management : the official journal of the North American Society of Sport Management
1
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
1
The journal of consumer marketing
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ECONIS (ZBW)
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Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
2
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
3
Real or relevant beauty? : body shape and endorser effects on brand attitude and body image
D'Alessandro, Steven
;
Chitty, Bill
- In:
Psychology & marketing
28
(
2011
)
8
,
pp. 843-878
Persistent link: https://www.econbiz.de/10009267749
Saved in:
4
Decomposing the variation in generic advertising response over time
Schmit, Todd M.
;
Kaiser, Harry M.
- In:
American journal of agricultural economics
86
(
2004
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10001934789
Saved in:
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