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isPartOf:"American journal of agricultural economics"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
745
Konsumentenverhalten
745
Brand management
308
Markenführung
308
Brand image
254
Markenimage
254
Brand
210
Markenartikel
208
Beziehungsmarketing
130
Relationship marketing
130
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72
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72
Social Web
63
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63
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55
Online-Marketing
55
Luxury goods
54
Luxusgüter
54
Advertising effects
47
Marketing management
47
Marketingmanagement
47
Werbewirkung
47
Emotion
43
Einzelhandel
37
Retail trade
37
Theorie
35
Theory
35
Viral marketing
33
Virales Marketing
33
Experiment
31
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31
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31
Food
29
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29
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28
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28
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28
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28
Personality psychology
26
Persönlichkeitspsychologie
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740
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5
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742
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742
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5
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5
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745
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Lusk, Jayson L.
10
Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
MacInnis, Deborah J.
6
Richards, Timothy J.
6
Haws, Kelly L.
5
Johnson, Lester W.
5
McCluskey, Jill J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Baxter, Stacey M.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Grappi, Silvia
4
Hamilton, Ryan
4
Houston, Mark B.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Schreier, Martin
4
Shogren, Jason F.
4
Wiedmann, Klaus-Peter
4
Zhen, Chen
4
Abratt, Russell
3
Ailawadi, Kusum L.
3
Barone, Michael J.
3
Berning, Joshua
3
Bijmolt, Tammo H. A.
3
Borges, Adilson
3
Botti, Simona
3
Brasel, S. Adam
3
Chandukala, Sandeep R.
3
Chen, Haipeng
3
Dens, Nathalie
3
Du, Rex Yuxing
3
Dwivedi, Abhishek
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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American journal of agricultural economics
Journal of marketing
The journal of brand management : an international journal
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,897
International journal of consumer studies
759
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
500
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
SpringerLink / Bücher
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
745
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1
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10
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745
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1
A reference-price-informed experiment to assess consumer demand for beef with a reduced carbon footprint
Kilders, Valerie
;
Caputo, Vincenzina
- In:
American journal of agricultural economics
106
(
2024
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10014443389
Saved in:
2
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
3
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
4
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
5
Meaning of manual labor impedes consumer adoption of autonomous products
Bellis, Emanuel de
;
Johar, Gita Venkataramani
;
Poletti, …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 949-965
Persistent link: https://www.econbiz.de/10014432751
Saved in:
6
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
7
Caffeine's effects on consumer spending
Biswas, Dipayan
;
Hartmann, Patrick
;
Eisend, Martin
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014245073
Saved in:
8
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
9
Switching cost and store choice
Richards, Timothy J.
;
Liaukonytė, Jura
- In:
American journal of agricultural economics
105
(
2023
)
1
,
pp. 195-218
Persistent link: https://www.econbiz.de/10013478813
Saved in:
10
Upside risk, consumption value, and market returns to food safety
Hoffmann, Vivian
;
Kariuki, Sarah Wairimu
;
Pieters, Janneke
- In:
American journal of agricultural economics
105
(
2023
)
3
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014306291
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