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isPartOf:"American journal of agricultural economics"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"Ethnische Gruppe"
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Search: subject_exact:"Impact of advertising"
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Ethnische Gruppe
Advertising effects
323
Werbewirkung
323
Consumer behaviour
191
Konsumentenverhalten
191
Advertising
158
Werbung
156
Internet marketing
73
Online-Marketing
73
Brand management
61
Markenführung
61
Brand image
58
Markenimage
58
advertising
41
USA
35
United States
35
Brand
30
Markenartikel
30
Celebrity endorsement
28
Celebrity-Werbung
28
Emotion
28
Psychology of advertising
28
Social Web
28
Social web
28
Werbepsychologie
28
Marketing management
23
Marketingmanagement
23
Perception
17
Wahrnehmung
17
Experiment
16
Fernsehwerbung
16
Television advertising
16
Cognition
14
Kognition
14
Viral marketing
13
Virales Marketing
13
advertising effectiveness
13
social media
13
Personality psychology
11
Persönlichkeitspsychologie
11
Target group
11
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English
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Chitty, Bill
1
D'Alessandro, Steven
1
Das, Gopal
1
Kaiser, Harry M.
1
Kim, Sora
1
Lee, Yoon-Joo
1
Mukherjee, Sourjo
1
Schmit, Todd M.
1
Sobh, Rana
1
Soltan, Khaled
1
Talebi, Arash
1
Torres, Ivonne M.
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Zúñiga, Miguel Ángel
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American journal of agricultural economics
Journal of marketing communications
Psychology & marketing
Australasian marketing journal
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of advertising research
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of current issues and research in advertising : JCIRA
2
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Cutting edge international research
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of international consumer marketing
1
Journal of macromarketing
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
1
The journal of consumer marketing
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ECONIS (ZBW)
6
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1
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
2
How do racial minority consumers process a model race cue in CSR advertising? : a comparison of Asian and White Americans
Lee, Yoon-Joo
;
Kim, Sora
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 307-327
Persistent link: https://www.econbiz.de/10012203300
Saved in:
3
Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
Saved in:
4
Endorser ethnicity impact on advertising effectiveness : effects of the majority vs. minority status of the target audience
Sobh, Rana
;
Soltan, Khaled
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 634-647
Persistent link: https://www.econbiz.de/10011914773
Saved in:
5
Real or relevant beauty? : body shape and endorser effects on brand attitude and body image
D'Alessandro, Steven
;
Chitty, Bill
- In:
Psychology & marketing
28
(
2011
)
8
,
pp. 843-878
Persistent link: https://www.econbiz.de/10009267749
Saved in:
6
Decomposing the variation in generic advertising response over time
Schmit, Todd M.
;
Kaiser, Harry M.
- In:
American journal of agricultural economics
86
(
2004
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10001934789
Saved in:
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