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isPartOf:"Applied economics"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Lebensmittel"
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Lebensmittel
Advertising
87
Werbung
82
Consumer behaviour
45
Konsumentenverhalten
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Advertising effects
41
Werbewirkung
41
Internet marketing
19
Online-Marketing
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Social web
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Brand management
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Markenführung
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Einzelhandel
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Pricing strategy
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Retail trade
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Viral marketing
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Virales Marketing
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Spieltheorie
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advertising
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Bharadwaj, Apoorva
1
Boujena, Othman
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Chicheportiche, Laëtitia
1
Das, Manoj
1
Filipovic, Jelena
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Mehta, Ritu
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Applied economics
Journal of retailing and consumer services
Young consumers : insight and ideas for responsible marketers
6
Journal of food products marketing
5
Food policy : economics planning and politics of food and agriculture
3
Journal of business research : JBR
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Sydney Law School Research Paper
3
Central European business review : CEBR
2
European journal of marketing
2
Forschungsgruppe Konsum und Verhalten
2
International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
2
International journal of hospitality management
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Journal of marketing communications
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Marketing science
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Routledge studies in marketing
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Working papers / Bureau of Economics, Federal Trade Commission
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
American journal of agricultural economics
1
Beiträge zur Haushaltswissenschaft
1
Berliner wirtschaftsrechtliche Schriften
1
Challenges in an age of dis-engagement
1
EUI Law Working Paper
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
European Institute for Food Law Working Paper Series
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
International journal of advertising : the review of marketing communications
1
International journal of business and systems research : IJBSR
1
International review on public and non-profit marketing
1
Journal of advertising research
1
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
1
Journal of business ethics : JOBE
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour
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Journal of consumer marketing
1
Journal of customer behaviour
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of open innovation : technology, market, and complexity
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ECONIS (ZBW)
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1
To praise or not to praise- Role of word of mouth in food delivery apps
Das, Manoj
;
Ramalingam, Mahesh
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014363977
Saved in:
2
Television food ads aimed at children in South-Eastern Europe : cultural outlook and implications
Filipovic, Jelena
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014371710
Saved in:
3
Using food pictorial metaphor in the advertising of non-food brands : an exploratory investigation of consumer interpretation and affective response
Boujena, Othman
;
Ulrich, Isabelle
;
Piris, Yolande
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012648893
Saved in:
4
Food advertising targeting children in India : analysis and implications
Mehta, Ritu
;
Bharadwaj, Apoorva
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434357
Saved in:
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