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~isPartOf:"Journal of retailing and consumer services"
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Advertising
87
Werbung
82
Consumer behaviour
45
Konsumentenverhalten
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Advertising effects
41
Werbewirkung
41
Internet marketing
19
Online-Marketing
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Social web
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Markenführung
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Einzelhandel
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Virales Marketing
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Game theory
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Vertriebsweg
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advertising
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Septianto, Felix
6
Thaichon, Park
4
Yan, Ruiliang
3
Chen, Guan-ru
2
Dwivedi, Yogesh Kumar
2
Gázquez-Abad, Juan Carlos
2
Hamelin, Nicolas
2
Kaiser, Harry M.
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Martín Herrán, Guiomar
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Martínez-López, Francisco J.
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Mukerji, Bhasker
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Pei, Zhi
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Quach, Sara
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Shareef, Mahmud Akhter
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1
Adaji, Ifeoma
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Aghakhani, Hamed
1
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Ahmad, Wisal
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Ahmed, Qazi Mohammed
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Alryalat, Mohammad Abdallah Ali
1
An, Henry
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Ariza-Montes, Antonio
1
Baccouche, Mona
1
Baek, Tae Hyun
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Bagherinejad, Jafar
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Baier, Daniel
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Barrales-Molina, Vanesa
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Boujena, Othman
1
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1
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1
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1
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1
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Applied economics
Journal of retailing and consumer services
Journal of advertising research
204
International journal of advertising : the review of marketing communications
194
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
165
Journal of advertising
157
Journal of marketing communications
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
69
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
European journal of operational research : EJOR
63
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
55
NBER working paper series
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
International journal of industrial organization
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of marketing research : JMR
47
Journal of current issues and research in advertising
45
NBER Working Paper
45
Journal of marketing
43
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
MPRA Paper
35
Marketing letters : a journal of research in marketing
35
CESifo working papers
34
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
29
Economics letters
28
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ECONIS (ZBW)
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1
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
2
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
3
Television food ads aimed at children in South-Eastern Europe : cultural outlook and implications
Filipovic, Jelena
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014371710
Saved in:
4
Relax your fear : the role of autonomous sensory meridian response (ASMR) in green advertising
Suci, Afred
;
Wang, Hui-Chih
;
Doong, Her-Sen
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371794
Saved in:
5
The impact of animal metaphors on consumer response to courtesy advertising
Huang, Wen Hsien
;
Hsieh, Shao-Yu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372540
Saved in:
6
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
7
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
8
To praise or not to praise- Role of word of mouth in food delivery apps
Das, Manoj
;
Ramalingam, Mahesh
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014363977
Saved in:
9
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
10
Collective-based ad transparency in targeted hotel advertising : consumers' regulatory focus underlying the crowd safety effect
Cheng, Junjun
;
Chen, Bo
;
Huang, Zihang
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014252064
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