//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Applied economics"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Bhargava, Neha"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Causality analysis
1
Consumer behaviour
1
Experiment
1
Feldforschung
1
Field research
1
Internet marketing
1
Kausalanalyse
1
Konsumentenverhalten
1
Measurement
1
Messung
1
Online-Marketing
1
Social Web
1
Social web
1
Werbewirkung
1
Werbung
1
advertising measurement
1
causal inference
1
digital advertising
1
field experiments
1
observational methods
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bhargava, Neha
Sayedi, Amin
5
Jerath, Kinshuk
3
Lu, Shijie
3
Schweidel, David A.
3
Allenby, Greg M.
2
Chen, Guan-ru
2
Chung, Doug J.
2
Hill, Shawndra
2
Horsky, Dan
2
Johnson, Garrett A.
2
Joshi, Yogesh V.
2
Kaiser, Harry M.
2
Kuksov, Dmitri
2
Pieters, Rik
2
Sahni, Navdeep S.
2
Shapiro, Bradley T.
2
Shin, Jiwoong
2
Shin, Woochoel
2
Wedel, Michel
2
Yang, Sha
2
Yoganarasimhan, Hema
2
Zia, Mohammad
2
Amaldoss, Wilfred
1
An, Henry
1
Anderson, Eric T.
1
Aral, Sinan
1
Baghaie, Marjan
1
Ban, Masataka
1
Bass, Frank M.
1
Benjamin, Samuel Jebaraj
1
Berman, Ron
1
Biswas, Pallab Kumar
1
Brynjolfsson, Erik
1
Cao, Xinyu
1
Capps, Oral
1
Cardon, James H.
1
Chakraborty, Archishman
1
Chan, Tat
1
Chapsky, Dan
1
more ...
less ...
Published in...
All
Applied economics
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Forthcoming at Marketing Science
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.
;
Zettelmeyer, Florian
;
Bhargava, Neha
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->