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isPartOf:"Applied economics"
~source:"econis"
~subject:"Pharmaceuticals"
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Health marketing quarterly
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
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International journal of advertising : the quarterly review of marketing communications
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CESifo economic studies : CESifo, a joint initiative of the University of Munich's Center for Economic Studies and the Ifo Institute
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The effects of direct-to-consumer advertising of pharmaceuticals on adherence
Cardon, James H.
;
Showalter, Mark H.
- In:
Applied economics
47
(
2015
)
49/51
,
pp. 5432-5444
Persistent link: https://www.econbiz.de/10011341789
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2
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
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